Adobe’s Make It on Mobile Debut Event

Adobe uploaded a video on YouTube titled Make It on Mobile Debut Event. Artists get together and engage in creative tasks using — obviously — Adobe’s apps. Everyone uses an iPad, some paired with the Pencil; editing on the iPhone is mentioned too. It’s good to know people can create with this amount of flexibility on an iPad but Adobe selling ‘creativity on mobile’ is akin to Apple saying ‘…it’s the best iPhone yet’ — it’s hard to overlook the self-advertising, whether you agree or not.

Instead, I took a step back to look at Apple’s push into various disciplines and get a grasp of their seriousness in pitching the iPad as a work-machine. Apple’s partnered with IBM and Cisco on their enterprise fronts, Microsoft even got stage-time at the iPad Pro debut last year to showcase Office, as did Adobe. Swift Playgrounds is a big push towards education and a start for programming on the iPad. What’s common across these fields? They’re all categorically ‘work stuff’.

I gave my parents an iPad Air 2 a little while ago. My mom presumes everything that can be done on a laptop can be done on an iPad. I don’t have to convince her to use an iPad as her primary machine. (I sometimes have to convince her out of it, in cases such as printing files since our printer isn’t wireless.) The convincing is usually reserved for people who have been long-time desktop/laptop users. (Further anecdote: I always hear my relatives say ‘my [post-toddler-age] kid is just so natural with a touchscreen’, never ‘oh he works the ol’ mouse like a charm’.)

I have no trouble believing that the iPad powered by iOS and direct manipulation is — or will drive a huge majority of — the future of computing, despite being increasingly unable to use my iPad Air.
The next time you run into someone who is deeply sceptical of the iPad ‘not being any good for work stuff’, take a moment and consider how long they’ve stared into a desktop OS.

In Uncategorized by Mayur Dhaka