Madhav Chanchani, The Economic Times:
Amazon Prime in India will offer free one day and two delivery to customers and early access to its exclusive offers. Prime Video, which will include Amazon original TV series and movies besides other Indian and global content, is expected to be launched as a part of this service later.
Currently, Amazon Prime is available for a free 60 day trial after which the annual subscription will be available at a “special introductory price” of Rs 499. The listing pricing of Prime membership is expected at Rs 999, which is much lower as compared to its other market like $99 (Rs 6,633) for US and £96 (Rs 8,691) for UK.
(Funny how well this ties in with my previous post on time-cutting driving sales.)
I would’ve guessed Amazon’s introduction of Prime would prove no good since faster delivery doesn’t seem like an enticing promise for the Indian market.
However, on second thought, Amazon wouldn’t introduce Prime in India were it not for data that proves some demand for fast-deliveries exists. The ‘special introductory price’ of Rs 499 ($7.43) is less than a tenth of what Amazon charges its American customers; Rs 999 ($14.9) is still very cheap, comparatively. But the American Prime offers customers unlimited photo storage, music streaming, and free Kindle book-rentals, none of which is a part of the Indian Prime.
Prime video is the most interesting aspect for me, although I have a feeling their catalog of Western media isn’t going to match its American counterpart.
A word on Amazon’s marketting in India: I think their ad campaign ‘We Indians…’ is pretty smart — blending in with your local customers builds trust and maybe even loyalty.
(It’d be fun asking someone on the street which country they think Amazon is based in.)