Block a blocker blocker

Facebook announced a couple of days ago that it would be circumventing ad-blockers and serve ads on their website for the desktop. Adblock Plus has found a way to block Facebook’s blocking of their ads. From their blog post (via. The Loop):

We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations.

Here’s the thing: Blocking ads is not a solution, it’s a fix — a temporary hack. Facebook’s move of disabling ad-blockers isn’t a solution and neither is finding a way to disable Facebook’s workaround. It’s just a cat-and-mouse game. Solving the fundamental problems with ads — opt-in personalisation, transparency of personalisation parameters, better aesthetics, being light-weight, and clear demarcation, to name a few — is the only way to bring rationality to this space. The ‘Who’s the better blocker in town?’ contest perhaps focuses too much on now instead of the long-term.

(AdBlock Plus, and others, are apparently pushing for creating better ads according to a New York Times article.)

An aside: I came across Udacity — an institute that provides online courses — through an ad served by The Deck. I got my current job as an iOS developer through Udacity’s iOS development course. It’s a little ironic that the ad that had the most profound effect on my life doesn’t even track you around the web.

In Uncategorized by Mayur Dhaka