Juli Clover, MacRumors:
The iPhone 7 Pro features a dual-lens camera and a Smart Connector, while the iPhone 7 Plus and the iPhone 7 feature single-lens cameras and no Smart Connector.
I’m really struggling to see why Apple would add yet another model to the iPhone line. What would justify the added complexity across multiple axes: Support, maintenance, ease of selection for the customer etc.
Maybe it’s because Apple is (presumably) nearing peak iPhone-ownership? Everyone who can buy a smartphone already has one and people don’t upgrade their phones as frequently. (Apple could gain market share by gaining Android users, and more people are entering the smartphone-purchasing bracket but I’m considering a static market for argument’s sake.)
Adding a ‘Pro’ iPhone to the lineup that’s priced somewhere around $349-399 and offers higher margins would be growth for Apple in a market that’s (again, presumably) more or less stagnant.
Would people pay the added price for the highest tier? I don’t know. But I’m willing to bet Apple commands the biggest chunk of ‘I don’t care what it costs, I just want the best‘ customers.