The effects of great design

I’ve been going through videos of the Layers design conference held during WWDC lately and I came across Arik Devens’ keynote where he talks about the Criterion Collection and how great design can distinguish a company and salvage it from being part of a dying industry. In my opinion, this is also the reason physical books have lived on past their alleged doomsday in the face of digital books(I, for one, swear by physical books).
Additionally, if you don’t understand Apple, the massive cult following it has developed over the years and why people queue up for an Apple product launch, this video is for you.

In Uncategorized by Mayur Dhaka