The Stranger Things title sequence is pure, unadulterated typographic porn. With television shows opting for more elaborate title sequences (think GOT and True Detective), the opening of Stranger Things is refreshingly simple. It trims the fat and shows only what is necessary to set the mood. More importantly, it proves a lesson I’ve learned time and time again as a designer: you can do a lot with type. […]
The Stranger Things logo probably looks strangely familiar, taking you back to an era when Stephen King reigned supreme. The show’s creators, Matt and Ross Duffer, directly cite King as the inspiration behind the show’s logo, having sent copies of King’s novels to Imaginary Forces, the creative studio behind the title sequence.
I kid you not, when I saw Stranger Things’ preview image on Netflix, I thought it was a TV series based on some Stephen King book I was unaware of. Sure, part of it was the fact that the cover itself — minus the title — has an uncanny similarity with a Stephen King plot, but that typeface carries it a long way; perhaps even pays homage to King. The unspoken effect of an appropriate font is absolutely wonderful.
(Coincidentally, I’m currently reading Misery by Stephen King. It’s an old edition, I managed to get my hands on it at a bookfair. The cover looks quite like the ones featured in the article.)