This year’s slump in iPhone sales has been an extensive talking point. But a lot of people — including me — subscribe to the idea that pent-up demand for the bigger sized iPhones last year caused the unusual rise (and fall) of sales. Essentially, the number of iPhones 6 sold were higher than Apple expected, which could be explained by customers waiting it out for ‘the bigger iPhone Apple releases next year’ in 2013-2014 when Apple announced the iPhone 5S.
Unusually high sales last year meant a comparative slump in sales this year.
I think that is what could happen this year too. People are already talking — quite enthusiastically — about next year’s radically overhauled iPhone. Bloomberg reports next year’s iPhone will do away with the home-button. As I see it, that’s pretty much an existential change, at least in theory.
Combine enthusiasm for 2017’s iPhone with an inkling of a lack thereof for this year’s iPhone (assuming the general public may not take well to a ‘basically same design for the third year’) and — in the case of removing the headphone jack, assuming that happens this year — outright ‘hostility’, and it isn’t tough to see some people wanting to wait for 2017’s iPhone. The narrative may be something like, ‘It’ll be an all-new design and audio accessories will be more widespread’.
I hope this doesn’t happen and I’m sure Apple sees this problem and is going to pitch us an iPhone with multi-dimensional innovations and a story that justifies removing the headphone-port1. But if it does, and customers choose to wait another year for the redesigned iPhone, 2017 will see a lot of graphs pointing up again.
- I am of the opinion that most new products announced in September — Watch 2 included — are going to support a proprietary wireless standard. It completely makes sense, solves problems across multiple platforms, and, frankly, it’s about time. ↩︎