A lot of big numbers were talked about this week. The billionth iPhone was sold; Dave Pell jokes: ‘Drug cartels wish they had a product that addictive’.
Other numbers were by companies on their quarterly financial reports. Among each narrative was a shared theme — one of considering video as a medium of prime importance. The following are a few excerpts from come New York Times articles.
Amazon plans to nearly double its spending on digital video during the second half of the year as it expands the offerings of its Netflix-like streaming service, he said.
“We’ve become a video-centric platform,” Adam Bain, Twitter’s chief operating officer, said in the company’s conference call on Tuesday. “It is now the No. 1 ad format in terms of revenue on Twitter.”
“We see a world where video is first, with video at the heart of all of our apps and services,” Mark Zuckerberg, Facebook’s chief executive, said in a conference call with investors.
The only company that didn’t talk about video in relation with its growth (the company that already has probably the most lucrative video ads business) is Google:
Mr. Pichai’s lengthy prepared remarks took a long-term perspective, focusing on the importance of machine learning — software that adjusts to the user’s experience. It will be, he promised, the source of the next great innovations after the switch to mobile runs its course.
What’s the upshot — the general consensus — here I wonder? Video is more engaging than static written-form visually supplemented by images? I don’t think so. (Jason Kottke has a great piece on this topic.)
I don’t have a definitive answer, maybe some spontaneous theories but nothing worth penning down.