Philip Elmer-DeWitt’s commentary on Fortune:
It’s painful to read much of what passes for business reporting about Apple these days. The combination of high page-click value and low barrier-to-entry has reduced online journalism to headlines like this:
- Apple Chips Implode
- Everybody Hates Apple
- The iPhone slowdown spells doom for Apple
That last piece, from Dow Jones’ MarketWatch, slips in a reference to Apple CEO Tim Cook as a “bozo”[…]
Why, at the start of the earning season, does Apple click-bait fill the Web like so much chum? I blame it on the story arc that every editor understands instinctively and every cub reporter quickly learns: What’s up must come down.[…]
Now the tough compare is the March quarter, and bearish reports from a half-dozen Apple suppliers (out of more than 200) are taken as proof that Apple over the next three months will miss its own sales and earning targets. How Apple can miss guidelines that won’t be announced for another two weeks—on Jan. 26, when the company reports its December earnings—is not explained.
Personally, I’m well versed with people blindly criticising Apple and its intentions; sometimes even being wilfully ignorant towards well-documented proof with the counter ‘well of course Apple says so…and you simply eat it all up’.
As for the aforementioned analysts, Rene Ritchie on last year’s episode of The Talk Show has an excellent possible explanation. To paraphrase: negative predictions help bring Apple stock price down, at which point the analysts clients can purchase stock and sell it later for a profit. The ‘impending doom’ usually never has anything to do with the company(or the truth) itself.