Windows 10 is doubling its ads in the Start menu

Tom Warren, The Verge:

Microsoft is planning to double the amount of promoted apps in the Start menu with the upcoming Anniversary Update to Windows 10. […]

Some promoted apps are pre-installed, but Microsoft notes that they can be fully uninstalled and any promoted items removed from the Start menu.

The idea of viewing adverts on a medium you’ve payed to use seems jarring. Apple’s guilty of a similar practice too — serving iPhone 6S ads to customers with older iPhones.

It’s a testament to how the App Store — and other modern software outlets — have shaped our view of these business models.

I remember my experience with “pre-installed software” when I last bought a Windows laptop. It puzzled me as to what — and how many times — I needed to click to completely remove all traces of an annoying and unwanted Antivirus 365 Total Family Protection: Ultimate.

(Tangentially: Apple has been mocking Windows for its pre-installed software for nearly a decade.)

In Uncategorized by Mayur Dhaka